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American Management Association International
Presents
IS YOUR PRICE PROFITABLE?
- A strategic approach to value pricing -
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Date:
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Tuesday July 2, 2002 9:00am - 5:00pm
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Venue:
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Tokyo American Club, Tokyo
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Participation fee:
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85,000 yen (plus tax)
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There is no such thing as a high or low price..... only the right price, as successful companies such as BMW, Canon, Louis Vuitton, Mercedes-Benz, Ryan Air, Starbucks Coffee, Uniqlo and others are demonstrating.
Rated the world’s leading expert on the subject of pricing, Hermann Simon will introduce a systematic, step-by-step model to help you optimize your pricing strategy, drawing on examples both from Japan and overseas.
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This special AMA event will help you to:
- Realize that price is often the most important profit driver compared to the other factors such as volume and costs
- Understand “Value-to-Customer” and its importance for setting the profit-maximizing price for your products and services
- Learn the procedures and methodology of price optimization
- Experience how to implement optimal pricing and ensure the success of future pricing strategies
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| * Lecture will be in English (with simultaneous interpretation).
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Lecturer:
Professor Hermann Simon
Prof. Simon has published numerous books, including the bestsellers 'Hidden Champions' and 'Power Pricing'. He is Chairman of Simon, Kuchner & Partners, world leaders in strategic pricing consulting.
He has consulted for broad range of large companies including BMW, Coca-Cola, Compaq Computer, Fujisawa Pharmaceutical, GE, Hewlett-Packard, Lufthansa German Airlines, Matsushita Electric Industrial, Novartis Pharma, Sankyo, Siemens, UBS and Yamanouchi Pharmaceutical.
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